Bath & Body Works

As Bath & Body Works’ Marketing Strategy Manager, I developed integrated marketing strategies across social media, influencer, and PR channels that generated millions of earned media impressions and record-breaking social media engagement for the brand.

First Day of Fall Food Truck

To announce the Fall 2019 collection in a big way, my team popped up in New York City on the first day of fall with a food truck serving coffee and waffle treats inspired by Bath & Body Works’ best fall scents. The activation generated a ton of buzz, and doubled earned media placements YOY.

Happy, Bright Fragrances

I led the marketing strategy for the Happy, Bright Fragrances campaign on social, showcasing the launch of over 280 products for Spring 2020. Through color-blocked visuals and inspiring gift ideas, this campaign generated record impressions and engagement. Case in point: This mesmerizing video showing off the new Whipped Body Mousse formula received over 1M views on social, becoming the brand’s most-viewed Instagram video ever.

Winter Press Event 2019

For the holiday 2019 launch, I managed the creative marketing strategy for an immersive press event at the Lotte New York Palace. Transforming the venue into a festive slumber party, I worked in partnership with marketing leadership to curate immersive activations that introduced Bath & Body Works' latest product releases and fostered meaningful connections with editorial contacts. The experience resulted in 48 million earned media impressions, significantly amplifying the brand’s key holiday product launches.